Etna is a premium volcanic water straight from the east coast of Sicily.
We worked on a new product that showed water purity and distinctive nature & origin. The team wanted the packaging to reflect the attributes of their new water: pure, healthy, modern and colorful.
We created a new logo mark and showed the ability to transform and change through animation. The illustration in this design is used to tell the history revealing the terrain of the Etna island and mythological background. You can see the Goddess of the island and the life of habitants. This is a story and a game of imagination filled with numerous details that we want to explore.