Buywifeflowers is a flower boutique targeting the audience that understands family values, love and care. The BWF approached us to create a branding that helped tell their story in a sophisticated and conceptualized way while highlighting core values.
The visual language was carried out through linear iconography and unusual geometry that could be used flexibly across BWF's branded materials. We chose printed materials with textures that evoke the sense of natural elements such as flowers, leaves, wood and textile. The combination of natural elements gives the identity a level of sophistication, as well as a more hand-crafted appeal.